Marife Dini Araştırmalar Dergisi

Yazarlar: Nurten Zeliha ŞAHİN

Konular:Din Bilimi

DOI:10.33420/marife.548217

Anahtar Kelimeler:Islamic Law,Network Marketing,Pyramid System,Sponsor,Broker

Özet: Industrial revolution brought about increase in production. In this case, in order to ensure the continuity of its production, the industrialist has brought the product to the consumers’ feet and puts it in search of its fast consumption. These searches have developed the direct selling system that goes from house to house. Direct marketing technique is included in the sales technique which is known as multi-level marketing / network marketing and which gives the salesman the opportunity to increase income with two types of income. The way this technique brings itself closer to the legally unacceptable pyramid system in the world is that it allows the direct salespersons who are included in the system to have the opportunity to receive a premium from their sales. This aspect makes this marketing technique attractive and constitutes the most criticized part in terms of ethics. In order to obtain halal gain in marketing in terms of Islamic Law, the product marketed should be considered as halal in terms of Islamic Law, and marketing should not contain any element prohibited by Islam, such as any fraud, deception, gambling, interest. The fact that this market is marketed as the system itself, and that a door opens to a profit other than its own labor, has brought about this aspect of this marketing technique in terms of Islamic Law. For this reason, the sponsorship which was given by the company from the sales of the bottom line, was seen as gaining income through the effort and effort of another person, and thus the validity of this system remained open to evaluation. In this respect, our study includes an evaluation of the sponsor distributor in terms of the unacceptable aspects of income and Islamic Law. In this respect, our work Includes an evaluation with permissible and non-permissive of the income obtained by the sponsor in terms of Islamic Law.

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