Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi

Yazarlar: Hakan KİRACI, Ruşen AKDEMİR

Konular:İşletme

DOI:10.31006/gipad.709332

Anahtar Kelimeler:Renting,Purchasing,Digital entrepreneurship,Sharing systems

Özet: In the classical commercial life, which has lasted for centuries and where the purchase has been glorified, the rental option, which was initially seen to be very narrow, has been observed to have progressively improved. Moreover, it could be said that renting has some disadvantages such as providing temporary benefits, non-granting of property rights, being a relatively expensive option to purchase in some products / services. However, the renting is becoming an attractive option which provides significant advantages compared to the purchasing, in terms of both the lessor and lessee person / organizations. In addition, it is seen that individuals or organizations are transforming their preferences / behaviors to fulfill their needs and desires by obeying the slogan called “rent, don’t buy” with the effect of digital enterprises' superiority over traditional marketplaces. In this study, renting behavior and digital renting systems are briefly reviewed by comparing with purchasing and described the past, present and future of the renting option, which is considered to be an economic alternative to the use and benefits offered in case of the possession of any asset. In other words, by compiling the findings of academic studies on renting through literature review, various suggestions are made to the stakeholders in order to spread the renting option which is seen as very narrow for today in Turkey.

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