İletişim Çalışmaları Dergisi

Yazarlar: Ali TARAKÇI, Ayten ÖVÜR

Konular:İletişim

Anahtar Kelimeler:New Media,Local Press,National Press,Gazete Damga

Özet: The new media has changed the ways of doing business and techniques of traditional media and provided new opportunities in the context of news production and distribution. These opportunities also affected the relationship between the traditional media and the readers/viewers and the power of the media to create an agenda. The most traditional difference between local media and national media is related to the geography of news content production. The content of the local media, which includes more relevant events in the region, more likely comes to the national media agenda in the local news section or regional appendices. However, the new media and its creation sought to change the dynamics of this process, increasing the chances of local media reaching out to readers on a national scale and finding a place on the national agenda. It has not only expanded its readership potential through internet publishing and social media accounts, but has also attracted more attention from the national media. In other words, geographically based distinctions and definitions between local media and national media are gradually losing their validity, and the unlimited structure of the Internet and network society has now eliminated geographical boundaries. In this study, the exposure of local media to national media within the framework of new media theory is examined through the example of Gazete Damga. Gazete Damga, which started its publishing life in Istanbul in 2005, has frequently appeared on the agenda of Istanbul and Turkey in its editorial adventure, has undertaken references and intellectual follow-up. In this process, the newspaper’s effective use of new media facilities, as well as print editing facilities, was the decisive factor. The type, impact, degree of propagation and way of exposure of the content of a content of the local newspaper reflected in the national media is important in the context of describing the interaction between local media and the national media in the process and explaining how new media is effective in this. The newspaper’s headlines between 2015 and 2019 were scanned and the nationally published articles and internet media reports were selected and subjected to content analysis in this research. In addition, findings from semi-structured interviews with 14 media representatives were analyzed.

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