İletişim Çalışmaları Dergisi

Yazarlar: Saliha Meltem KOÇ KAPLAN

Konular:İletişim

Anahtar Kelimeler:Crisis,Crisis Communication,Crisis Management,Effective Crisis,Management

Özet: existence because of the economic and political circumstances, when a crisis occurs at the most unexpected time for the company, it endangers the sustainable success of the company and even risks the existence of the company. Even the facts such as size, economic power of the company or position within the sector cannot prevent the company from facing a crisis or from suffering because of a crisis. If companies do not understand the importance of crisis communication in a crisis, they suffer tremendously during and after the crisis. This article is prepared with literature review and the subject of this article is to examine the essential strategies and tactics of crisis management and crisis communication and evaluate the case study. The object of this article is to inform companies regarding applicable crisis communication strategies in order to cope with the crisis and to evaluate crisis communication strategies and tactics of Nike’s, who has a strong history and economical structure, so that the companies can take it as an example to lighten their way. In the findings of the study, it has been observed that the effects of the crisis could be reduced or multiplied due to the communication strategies applied by the company and furthermore, that the companies can achieve success in dealing with the crisis if only their crisis communication strategies are used ethically and based on accurate information.

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