Maltepe Üniversitesi İletişim Fakültesi Dergisi
Yazarlar: İhsan Gülay, Belis Gülay
Konular:-
Anahtar Kelimeler:Küreselleşme,Finansal kararlar,Etik değerler,Skandallar,Merkez Bankası
Özet: The main purpose of the entire enterprise companies that operate commercial life of the community need to meet the goods and services necessary to ensure the sustainability of the company activities and business reputation is to return. Preserving and enhancing the brand value of corporate companies making detection possible with the right promotional strategies. Corporate management of this common perception of ethical values and brand values into the correct method can provide protection and sustainability. Globalized business world in 1997 in the Far East began and all the world-shaking scandals in the United States, Europe experienced in the corporate scandals of corporate governance software and implementation necessitated, including the USA many new regulations removal of the obligation has become.