İDEALKENT

Yazarlar: Orçun ÇOBANGİL

Konular:Sosyal

Anahtar Kelimeler:Social semiotics,Global city,City brand,Postmodern city,Urban culture

Özet: The transitions experienced with the post-fordist regime of production within the neoliberal ideology, which have become dominant with the globalization process, both get power from cities and transform them in a dialectical relationship while making cities important actors in relation to the global stage. In this context, this study aims to examine mobilized social indicators and symbolic meaning constructions related to transforming/transformed cities within the framework of this relationship. For this purpose, after an introduction on the meaning and functions of being global city, the social semiotics approach that can be used to examine the indicators related to the global cities will be discussed within the historical and theoretical framework at first. Then relevant literature, case studies and their functionality will be evaluated. In relation to these studies, the ideological background of the indicators will be examined by addressing the postmodern urban imaginations and the branding of cities. Afterwards, the written representations of selected global cities regarding to their global power used on the official websites will be addressed in a social semiotics context and the way the selected indicators play a role in semantic construction of being a global city will be evaluated in a critical epistemology.

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