İDEALKENT

Yazarlar: Gaye BİROL ÖZERK, Berrin AKGÜN YÜKSEKLİ

Konular:-

Anahtar Kelimeler:Globalization,Consumer culture,City branding,Non-place

Özet: Studies on global cities focus on impacts of cultural changes in cities, as results of globalization, as well as physical and spatial effects created by the flow of world-class capital. Today "marketability" and "having an image” have gained validity not only for products but also for cities and regions. In this cultural environment, reinvention and use of local identities and potentials of cities which have their own distinctive indicators, has become an important element to gain cities capacity of competitiveness in the global platform. Branding provides formation of an image which reveals powerful faces of the city, makes the city culturally significant and valuable, and provides economic and social value, in sum, it transforms the city into a “value-added product”. In the globalisation process, building types, which directly focused on consume, constitute a non-place inside, and these buildings also transform the city into a non-place in branding cities. In the city branding process, local cultural values, identities and images of cities transform into consumption-oriented marketing tools, and thus cities become “commodities”. In this study, cities which are under the impact of globalism in consumer society are studied in the framework of global city, branding city and non-place concepts.

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