İDEALKENT

İDEALKENT

Korumalı Yerleşimlerin Pazarlama Söyleminde Kültür ve Mekân

Yazarlar: Aliye Ahu AKGÜN

Cilt 3 , Sayı 6 , 2012 , Sayfalar 208 - 223

Konular:-

Anahtar Kelimeler:Gated communities,Culture/space relation,Marketing,Discourse analysis,İstanbul

Özet: Gated communities have become an indispensable part of the production of housing sector in Turkey due to marketing strategies of developer firms. Emerged after 1980s, this new and dominant housing trend has created a new culture and a new understanding of space exposed by diverse marketing tools, e.g. written and spoken advertisements. This study aims to investigate the traits of culture and space in the written marketing tools of gated communities from a planning perspective. Discourse analysis and exploratory statistical methods are used to retrieve five place concepts, viz. cognition, perception, privacy, personal space and territoriality from 350 advertisements published between 1995 and 2004. This study can be seen as the first attempt to investigate gated communities as a new place culture from a planning perspective. The results of the study shows that the marketing of gated communities is more focused on the territorial behavior of their customers and places are designed according to this.

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@article{2012, title={Korumalı Yerleşimlerin Pazarlama Söyleminde Kültür ve Mekân}, volume={3}, number={6}, publisher={İDEALKENT}, author={Aliye Ahu AKGÜN}, year={2012}, pages={208–223} }
APA
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Aliye Ahu AKGÜN. (2012). Korumalı Yerleşimlerin Pazarlama Söyleminde Kültür ve Mekân (Vol. 3, pp. 208–223). Vol. 3, pp. 208–223. İDEALKENT.
MLA
KOPYALA
Aliye Ahu AKGÜN. Korumalı Yerleşimlerin Pazarlama Söyleminde Kültür ve Mekân. no. 6, İDEALKENT, 2012, pp. 208–23.
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