İDEALKENT

Yazarlar: Sevin AKSOYLU

Konular:-

Anahtar Kelimeler:Interurban competition,City marketing,Urban branding,Image-making

Özet: After the 1970s, structural changes in the economy have affected the physical structure of the cities and the city marketing concept emerged as an urban policy. Since the 1980s, the city marketing strategies have been transformed into demand–oriented approach from the product/ presentation-oriented approach. By increasing the quality of urban life, the creation of demand of the target groups and making the city an attractive place has gained importance. City marketing is defined as the thepractice of selling and reconstructing the city image so as to make it attractive to economic enterprises, tourists and inhabitants of that place. One of the most primary elements to attract tourists and visitors is that the visitor leaves with the feeling that there were so manythings to do and see but that s/he did not have enough time and so wants to come back. Cultural facilities, such as museums and art galleries, theaters, concert halls, cinemas and convention centers, indoor and outdoor sport facilities, amusement facilities, such as nightclubs, casinos, organized events and festivals, parks and green areas, water canals, artificial beach, interesting buildings, religious buildings, sites of cultural heritage, hospitality, safety and local customs are the other elements toattract tourists. This paper examines the activities related to the urban regeneration and image-making activities on the city marketing and urban branding procedures in the case of Eskişehir.

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