Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi

Yazarlar: Christos KALLONİATİS, Stefanos GRİTZALİS, Aikaterini-georgia MAVROEİDİ, Angeliki KİTSİOU

Konular:İletişim

Anahtar Kelimeler:Gamification,Communication

Özet: The prevalence of Information and Communication Technologies (ICTs) has intensified information and communication broadcast, both in digital and real life, while it raises several risks and concerns. In this respect, several types of research have shown that users’ awareness increase is of major importance, focusing on the crucial role of educational and compelling interaction environments. Towards this, respective literature highlights the role of gamification- the use of game design elements in applications that are not games- in several domains such as education, marketing, health, showing that users’ engagement in applications, where gamification techniques are applied, has been increased. Gamified applications aim to motivate users to use technology and to increase the quantity and quality of the given activities’ output. This paper examines existing implications regarding gamification, focusing on the field of Cultural Informatics, since gamified applications are already utilised so as culture to be disseminated. The paper aims to enhance literature, by presenting gamification utilisation more methodically within Cultural Informatics.

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