Journal of Tourism Intelligence and Smartness
Yazarlar: ["Erdi EREN", "Melike Nur ŞAHİN"]
Konular:-
Anahtar Kelimeler:Alanya,Online Restaurant Selection,Restaurant Design
Özet: Sensory features are important in the preference of gastronomic venues by customers. Gastronomic experiences constitute one of the important motivations of tourism activities. In order to provide customer satisfaction and maintain sustainability of tourism activities, it is important to determine why the popular venues are preferred in touristic regions. In this study, the ten most preferred gastronomy places of Alanya according to TripAdvisor data, were evaluated in the intersection of gastronomy and architecture. Thus, it is aimed to obtain data that can be suggested to restaurateurs and entrepreneurs. As a result of the study, it was seen that frequently preferred high-scoring restaurants have similar characteristics. It was determined that there are examples from both Turkish and World cuisines in nine of the ten restaurants examined. As environmental values, it can be said that the view of the restaurants and the availability of parking lots are not decisive. Proximity to the city center is a common feature of the most preferred restaurants. In addition, it was observed that frequently preferred restaurants have similarities in their spatial preferences such as music, seating arrangement, color, number of customers, ventilation, lighting and furniture. Looking at the rankings and scores, it was concluded that the most preferred restaurant businesses stand out in gastronomic parameters rather than environmental and spatial parameters. According to the findings, it is suggested that restaurants that are planned to be opened in touristic areas should include local and traditional options in addition to international foods in their menus. In addition, it is recommended to consider proximity to the city centers when choosing a location, to choose brown-beige colors, pendant lighting and wooden furniture in interior design.