Journal of Tourism Intelligence and Smartness
Yazarlar: Sibel KILIÇDERE, Osman Eralp ÇOLAKOĞLU
Konular:Otelcilik, Konaklama, Spor ve Turizm
Anahtar Kelimeler:Krakow,Youth,Tourism,Turkish Tourist
Özet: Today, most of the tourism activities are carried out by young people. According to The World Tourism Organization; Approximately 20% of participation in tourism activities consists of young people between the ages of 15 and 25 and it is thought that 300 million young people will participate in touristic activities in 2020 (WTO, 2008). Youth tourism is an important market in the tourism industry. Moreover, it has a place that cannot be ignored in age distribution in world tourism. Youth tourism is shaped by different needs and expectations. Therefore, the differences and changes in the market must be closely monitored. In this context, it is thought that the study is important in determining preferences and products in a destination where there is not enough study about the Turkish tourist profile such as Krakow. The main purpose of the study is to determine the profiles and travel motives of the young Turkish tourists visit Krakow. For this purpose, it was tried to determine the demographic characteristics of the participants and their tourism activities during their holidays. The research was carried out by a local tourist guide. The tourist guide helped to collect data by keeping a diary about the young Turkish tourists who toured in 2019 (March-December). It reached 30 participants in total in the specified period. As a result of the research, demographic data were obtained. The following conclusions have been reached outlined. 73.3% of the participants are female and 26.7 are male. The age range varies between 20-29. Almost all of the participants (96.7%) are single. Considering the education levels, 66.7% are university graduates and the other 26.7 are master's graduates. While 9 (30%) of the participants are employees, 21 (70%) of them are students. Another result related to the research is the touristic activities that the participants take part in. Three effective dimensions have been identified. Sub-themes that make up the dimensions were examined by looking at the frequency of repetition and the most frequent touristic activities were tried to be determined. According to the data obtained; the most preferred touristic activities are cultural activities such as seeing historical places, visiting museums and getting sociological experiences. Following activities are gastronomy, nightlife and nature.