Journal of Tourism Intelligence and Smartness

Yazarlar: Gizem KARA, Mete SEZGİN

Konular:Otelcilik, Konaklama, Spor ve Turizm

Anahtar Kelimeler:Mediterranean Region,Content Analysis,Hotel,Website

Özet: The Mediterranean Region is one of the regions that attract the most tourists with its touristic values. Antalya, which is especially one of the regional provinces, has a high attraction in terms of domestic and foreign visitors within the scope of maritime tourism. Today, visitors who want to take advantage of the convenience of the internet want to make reservations and payment transactions from the websites of hotels, and quickly access detailed information about hotel businesses and their locations. Therefore, hotel businesses equip their websites with a variety of information and features and design them functionally. The aim of the research is to analyze the contents of the websites of 4 and 5 star hotels operating in the Mediterranean region. During the analysis, each website was visited and examined through the evaluation form. As a result of the research, it has been understood that all hotels included "reservation phone number”, “hotel features”, “hotel introduction”, “phone number”, “address”, “e-mail address”, “sitemap” and “link to Facebook account” informations and features on their websites, and that all hotels cared to “recency of informations on website”. On the other hand, it has been determined that they are weak in terms of “employment opportunities”, “promotions”, “virtual tours”, “fax number”, “frequently asked questions”, “feedback form” and “loading time of the website”.

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