Journal of Tourism Intelligence and Smartness

Yazarlar: Sebahattin Emre DİLEK, Mustafa DOĞAN, Gülriz KOZBE

Konular:-

Anahtar Kelimeler:Museum,Interactive systems,Augmented reality,Visitor experience,Turkey

Özet: To the effect, technologically advanced interactive systems, settled in modern-day museums research new ways to offer a positive experience to the visitors and encourage them to return, using modern communication and learning tools. This paper examines user interaction applications of a recent digital cultural heritage exploration project concerning of the most popular three museums (Mardin, Şanlıurfa, Gaziantep Museums) that are located in different cities of the southeast region of Turkey. The project aims at enriching the visitor experiences through modern digital technologies. Main modules include 3D scanning of the artifacts, information screens and mobile interaction with Augmented Reality (AR). In this paper, it is explored and compared the visitor perceptions and experiences for three museums. For this purpose, two scales were used for data collection. In accordance with the first aim of the study, the scale adapted by Chung, Han & Joun (2015) which is to explain visitors’ acceptance of based on the interactive systems. Secondly, Lee & Smith’s (2015) multiple-item scale was used to measure tourists’ visiting experiences at the selected museums. Moreover, the findings explain the influences of interactive applications on visitor experiences according to the museums and comparatively. The study supports that the interactive systems provide a functional role to learn about the heritage and manifest important practical implications for museums in relation to interactive systems.

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