Journal of Tourism Intelligence and Smartness

Yazarlar: Yunus TOPSAKAL, Nedim YÜZBAŞIOĞLU

Konular:Otelcilik, Konaklama, Spor ve Turizm

Anahtar Kelimeler:Social Innovation,Entrepreneur,Social Innovation Scale,Tourism

Özet: The aim of this study is to develop a scale for determining the social innovation perceptions of entrepreneurs. In the development stage of the scale, 62 items were obtained from a review of the social innovation literature. The 62-item draft scale was applied to 62 travel agency managers operating in Antalya. According to the skewness and kurtosis values of the obtained data, it was determined that the data were normally distributed. Results from the KMO and Bartlett's Test of Sphericity showed that the sample size was compatible with the factor analysis and that the data were derived from a normal distribution. A factor analysis, which included varimax rotation, was performed to determine the structural validity of the scale. From the results of the factor analysis, a 31-itemed scale with 4 dimensions that explained 68.729% of the total variance was obtained. For reliability, the Cronbach Alpha coefficients were calculated for all four dimensions and for the scale as a whole after performing the varimax rotation (0.94). The item-total correlations calculated by Pearson's analysis were significant (p <0.001). The top-to-bottom 27% analysis with t-test showed that the items and factors were distinctive. The developed scale was then applied to a large sample group and a structural equality model was established. The results obtained confirm that the developed scale is valid and reliable.

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