İnsan ve Sosyal Bilimler Dergisi

Yazarlar: Tunahan KANICI, Yusuf BUDAK

Konular:Beşeri Bilimler, Ortak Disiplinler

DOI:10.53048/johass.846607

Anahtar Kelimeler:Magazin publishing,Covid-19,Digitization,Future

Özet: Covid-19 pandemic that has taken hold of Turkey and the world has changed people's daily life, behavior and consumption habits. The way in which content producers in the media industry do business has changed because of the constraints caused by the pandemic while the media consumption habits of consumers have also changed. Magazines, whose number of prints and advertising revenues decrease with each passing year, are one of the media branches most affected by this process. Although it is predicted that there are different crises for magazines in a digitalized world, there are important opportunities for digital magazine publishing, which analyzes the demands and habits of consumers. In the study, the situation of the magazine industry before and after the pandemic, the crises and opportunities in front of the media were evaluated with an argumentative method.

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