Uluslararası Sosyal Bilimler Akademi Dergisi

Yazarlar: Haydar İNCE

Konular:Beşeri Bilimler, Ortak Disiplinler

Anahtar Kelimeler:Marketing Mix,International Marketing,Textile Industry,K.Maraş

Özet: Increasing competition conditions due to developing and changing technology in the World show an increasing effect on international marketing. It is possible for companies to sell their own products and to find a place in the markets both at domestic and foreign by making the marketing strategies suitable for competition. In this context, in the export of textile products, which is an important export item of our country, the selection and implementation of marketing mix strategies towards the target market is of great importance. In this study, it has been tried to put forward what are the strategies applied by export-oriented companies in export marketing in Kahramanmaras province, which performs a significant part of the production and exportation of textile products of our country, their tendencies on the company performance and their export barriers. The number of companies that produce only in the textile sector throughout the province is 470 in total. Among these, 50 big companies in terms of workers and production capacity were included in the research, which are especially engaged in export oriented production. The data in the study were collected by survey method and analyzed with the help of SPSS statistical program.

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