Hitit Ekonomi ve Politika Dergisi

Hitit Ekonomi ve Politika Dergisi

AN INVESTIGATION OF THE CAUSALITY RELATIONSHIP BETWEEN DOMESTIC AND FOREIGN SALES REVENUES AND ADVERTISING AND PROMOTIONAL EXPENSES: TODA YAMAMOTO CAUSALITY ANALYSIS

Yazarlar: ZUHAL AKGÜN

Cilt 1 , Sayı 1 , 2021 , Sayfalar -

Konular:-

Anahtar Kelimeler:Panel Data,Causality Analysis,Toda Yamamoto,Advertising Promotion Expenses,Domestic and Foreign Sales Revenue

Özet: This study tries to determinethe relationship between domestic and foreign sales andadvertising and promotion expenses in terms of causality. In this direction, the research is carried out for one of the leading brands of the white goods sector, which continues its sales activities in the country and abroad. Within the framework of panel data analysis, data on the advertising and promotion expenses and sales of the brand between 2007 and 2020 were used. To the panel analysis result, it was determined that the series were cointegrated. According to the results of the analysis performed by the Toda-Yamamato causality test, it was found that there was a two-way causality between advertising and promotion expenditures and foreign sales, and a one-way causality relationship between domestic sales andadvertising and promotion expenditures.

ATIFLAR
Atıf Yapan Eserler
Henüz Atıf Yapılmamıştır
KAYNAK GÖSTER
BibTex
KOPYALA
@article{2021, title={AN INVESTIGATION OF THE CAUSALITY RELATIONSHIP BETWEEN DOMESTIC AND FOREIGN SALES REVENUES AND ADVERTISING AND PROMOTIONAL EXPENSES: TODA YAMAMOTO CAUSALITY ANALYSIS}, volume={1}, number={0}, publisher={Hitit Ekonomi ve Politika Dergisi}, author={ZUHAL AKGÜN}, year={2021} }
APA
KOPYALA
ZUHAL AKGÜN. (2021). AN INVESTIGATION OF THE CAUSALITY RELATIONSHIP BETWEEN DOMESTIC AND FOREIGN SALES REVENUES AND ADVERTISING AND PROMOTIONAL EXPENSES: TODA YAMAMOTO CAUSALITY ANALYSIS (Vol. 1). Vol. 1. Hitit Ekonomi ve Politika Dergisi.
MLA
KOPYALA
ZUHAL AKGÜN. AN INVESTIGATION OF THE CAUSALITY RELATIONSHIP BETWEEN DOMESTIC AND FOREIGN SALES REVENUES AND ADVERTISING AND PROMOTIONAL EXPENSES: TODA YAMAMOTO CAUSALITY ANALYSIS. no. 0, Hitit Ekonomi ve Politika Dergisi, 2021.
Atıf Görüntüle
PDF Görüntüle
Kaynak Görüntüle
Paylaş
Dergi Bilgileri