Journal of English Language Teaching and Applied Linguistics

Yazarlar: Ayesha Kinz ul Eman, Ehtasham Ahmed Shakoori

Konular:-

Anahtar Kelimeler:Business writing,Ommunication,Urriculum development

Özet: Although there has been a steady growth in the education and recruitments of BBA and MBA students in Pakistan, but still there is lack research on what are the demands from the Business English Writing BEW or Business communication course. The present study is the qualitative analysis of Pakistani business student’s perception on the BEW course in their degree. Forty-eight students within the course of ten-weeks participated in the study. An interview was conducted with all the students and their answers were recorded in terms of collecting the data. The results show that student’s work-related needs differ from their academic course in terms of job-related demands. Students were able to mark their English writing abilities as good or low with distinct expectations from the BEW course. Some of the pedagogical implications were drawn for improving the BEW course in the Pakistani context.

---