AURUM Mühendislik Sistemleri ve Mimarlık Dergisi
Yazarlar: Fatih ŞAHİN
Konular:Mühendislik
Anahtar Kelimeler:Banking,Big Data,Social Media,Unstructural Data,Data Warehouse,Fraud,Audition
Özet: Abstract In this study as information given over Big Data, banking sector’s relation with big data is mentioned, big data implemention areas in the sector is referred. Banking sector is a high volumed and involving diversified data, open to big data implementation sector. Making use of high speed social media datas for marketing, analyzing of call center conversation records for customer content and call center efficiency, detection of fraud, efficient data warehouse structure for marketing predictions and operational efficiency, data storage solutions and audition, security by video analytic and customer recognition are the fields and subjects that can make use of big data technologies. In this study these subjects are exemplified by explaining and achievments that can be gained are mentioned.