The Journal of AL MAYADINE AL IKTISSADIA

Yazarlar: Moustafa MAACHOU

Konular:-

Anahtar Kelimeler:International distribution strategy,Direct distribution,Indirect distribution,International distribution channels,Export promotion mechanisms

Özet: The aim of the study is to demonstrate the importance of an element of the international marketing mix, namely international distribution and its impact on the promotion of exports outside hydrocarbons. The International Distribution Strategy has an important role in transferring products to the end consumer. In international markets. The study revealed that the Algerian exporting institutions do not care much about the distribution, because most of them deal with foreign intermediaries, because of the lack of confidence of the foreign consumer in dealing with them, and on the other hand to increase costs in the case of direct sales strategy and thus increase the prices of products And thus make them competitive in international markets.

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