Journal of Tourism Research Institute

Yazarlar: Duygu Eren, Akif Alaşhan

Konular:-

Anahtar Kelimeler:Congress Tourism,Congress in Nevşehir,Tourism Enterprises

Özet: The purpose of this research is to determine and implement a number of new strategies that will contribute to the fore and development of congress tourism potential in the Nevşehir region. For this purpose, it has been tried to evaluate the importance of certain features which are stated to be necessary for the development of congress tourism in a region in the relevant literature and how sufficient these features are in Nevşehir from the perspectives of the tourism enterprises operating in the region. Accordingly, a questionnaire form containing statements about the development of congress tourism has been created by making use of the previous studies on the subject. The questionnaire was conducted face-to-face with 198 participants, consisting of 4 and 5 star hotel businesses, specially certified accommodation facilities and upper and middle level managers of the A group travel agencies who are authorized to organize congress events. Statistical analysis methods such as central tendency measures were used in the resources and practices necessary for the development of congress tourism in the region. As a result of the research, it has been determined that Nevşehir is sufficient in these areas, as it has important natural beauty, historical and cultural richness, number of accommodation establishments, image and security of the destination. It has been determined that the presence of physical spaces that allow for meetings, product price alternatives for congress tourism and the presence of technical equipment in the meeting halls are important for congress tourism, but these features are not sufficient in Nevşehir. With this, it has been determined that the congress and visitor bureau in Nevsehir and the businesses serving congress tourism are not members of national / international organizations in this field.

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