Current Proceedings on Technology
Yazarlar: Vahab Vahdat Zada, Samira Abbasi, Fateme Barazesh, ReisFarshid Abdi
Konular:-
Anahtar Kelimeler:E-service Quality,E-S-QUAL,Web Site Quality Management
Özet: The growth of online business emerged variety of studies about customer’s satisfaction, trust, acceptance, technology readiness and etc. Most of scales do not provide a comprehensive assessment of web site’s service, though different researchers have proposed scales to measure websites’ attributes and efficiencies. This paper outlines a study that investigates and rescales the dimensions of E-S-QUAL model, proposed by Parasuraman, Zeithaml and Malhotra (2005), for websites which are merely offering E-service instead of selling goods. The other objective was to evaluate a university web site and its’ student satisfaction. For this purpose, data were collected through Iran Azad university web site. Brief modifications were done to E-S-QUAL model. Also, validity and reliability tests approved that the scale fitted to e-service.