Current Proceedings on Technology
Yazarlar: Hamid Tohidi
Konular:-
Anahtar Kelimeler:CRM ,Technology ,Business
Özet: Software faces with the customer as sale force automation, business marketing automation, and customer support automation software. This is similar to the Enterprise Resource Planning and involves activities related to customer services such as orders, sale automation, and marketing and management of all such parts. This is among the primary applications of CRM. In dealing with operational CRM, one can combine it with financial affairs and human resources. This is what is being done by the Enterprise Resource Planning software such as PeopleSoft and SAP. This data comprehensiveness can be useful since a reason why many CRM projects fail is their inability to combine with previous systems.