Current Proceedings on Technology

Yazarlar: Hamid Tohidi

Konular:-

Anahtar Kelimeler:Custumer,Satisfaction,Product,Labor

Özet: In an overall view, each customer (in general) after purchasing a service or using a product will be satisfied or dissatisfied. Satisfaction is a positive feeling that is ultimately sense from the consumer or recipient. In fact, this sense is coming due to meet customer expectations and supplier performance. Based on the goods or services are received in the same level with customer expectations, or Product is higher or lower than the level of customer expectations feeling of the satisfaction or dissatisfaction will be occurred. If an agency or the manufacturer or service provider is respected consumer's expectations, it can provide customer satisfaction perfectly with the personnel and their existing skills and knowledge. Here are two important points: Firstly, the features of the product must match to different aspects of the customer expectations and its design also should be based on that. Secondly, in some specialized goods or services, information and consumer awareness is very important because of the wrong beliefs and the principles are not based on science, engineering and technology in the clients in some cases. In this case, if you want to respond to these wrong beliefs we should sacrifice the goods technical quality or in some cases, lack of adequate information in correct model of product or desirability of the goods usage, the lack of product performance are the most causes of the customer dissatisfaction.

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