Current Proceedings on Technology
Yazarlar: Farzana Abd Ghani, Faudziah Ahmad, Huda Ibrahim, Mohd Khairudin Kasiran
Konular:-
Anahtar Kelimeler:Agribusiness,Focus group discussion,Internet-based application,Issues and challenges
Özet: Agribazaar, which acts as a one stop center for the Malaysian agricultural community was developed to facilitate agricultural community to conduct buying and selling of agro-based products. Since its implementation in 2003, the performance of the portal in terms of usage and successfulness has not been explored. This study evaluated the said performance and identified issues and challenges of Agribazaar’s implementation. The study adopts a qualitative research approach where findings from the first stage of the research were verified using focus group discussion method. Suggestions were made to guide future enhancement on the portal.