Current Proceedings on Technology

Current Proceedings on Technology

The Relationships Between Technology Acceptance And Adaptive Selling, Innovativeness Among Salespeople

Yazarlar: Ceyda KELEŞ, Serap ÇABUK

Cilt 2 , Sayı - , 2012 , Sayfalar -

Konular:-

Anahtar Kelimeler:Technology acceptance of salesople,Adaptive selling,Personal innovativeness,TAM

Özet: The purpose of the study is to explore the technology acceptance of salespeople depending upon elements of Technology Acceptance Model (TAM) in terms of the adaptive selling and personal innovativeness within the framework of the relationships and effects. In this study which is descriptive research, hypotheses were tested using survey data that was collected from medicine companies of salespeople who work in Adana. According to the results of the study, all the research hypotheses were supported. The results of study were discussed, and suggestions were provided for managerial and future research.

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@article{2012, title={The Relationships Between Technology Acceptance And Adaptive Selling, Innovativeness Among Salespeople}, volume={2}, number={0}, publisher={Current Proceedings on Technology }, author={Ceyda KELEŞ, Serap ÇABUK}, year={2012} }
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Ceyda KELEŞ, Serap ÇABUK. (2012). The Relationships Between Technology Acceptance And Adaptive Selling, Innovativeness Among Salespeople (Vol. 2). Vol. 2. Current Proceedings on Technology .
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Ceyda KELEŞ, Serap ÇABUK. The Relationships Between Technology Acceptance And Adaptive Selling, Innovativeness Among Salespeople. no. 0, Current Proceedings on Technology , 2012.
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