Current Proceedings on Technology

Yazarlar: Leona Patočková, Jan Němeček

Konular:-

Anahtar Kelimeler:Customer Relationship Management,Fundraising,Human Resources Management,Knowledge Management,Member Turnover

Özet: This paper describes research about information technologies, which are used in specific non-profit organization ESN Buddy System HK, from the Czech Republic. This organization provides the help for foreign students who are coming to the Czech Republic for study. The main aim of the research was to find the most appropriate system especially for Knowledge Management and Human Resources Management. Because the organization is dealing with high rate of member turnover, these two fields of interest have strong impact on its performance. Proposal for the system is described. The satisfaction of organization's members with transfer of knowledge was measured through the questionnaires. In this paper are also described the principles of technology and business strategy Customer Relationship Management (CRM). On the selected example is explained way how non-profit organization can take benefits from CRM technology. Mainly advantages for Fundraising are described, too. At the end of this paper are main results and conclusions of the research.

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