Current Proceedings on Technology

Current Proceedings on Technology

Advantages of using background music in commercial spots for IT products

Yazarlar: Jan Němeček

Cilt 2 , Sayı - , 2012 , Sayfalar -

Konular:-

Anahtar Kelimeler:Background Music,Commerce,Commercial Spots,IT Products,Information Technology.

Özet: This study deals with the experiment with the music at the background of selected commercial spots for IT goods. For this research was made a sample of selected commercial spots. Then was created own questionnaire for measuring impact of the background music in commercial spots for buying the IT products and for willingness to pay higher price for the advertised IT products. This research was made mainly among the young people. The main aim was to find how the music in commercial spots had impact to their buying decision. Was prepared a modified commercial spots for selected products and own questionnaire for their evaluations. Then were calculated and found significant correlations among the willingness for buying the products and evaluations of background music in modified commercial spots. Also were calculated and found significant correlations among the willingness to pay higher price and evaluations of background music.

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@article{2012, title={Advantages of using background music in commercial spots for IT products}, volume={2}, number={0}, publisher={Current Proceedings on Technology }, author={Jan Němeček}, year={2012} }
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Jan Němeček. (2012). Advantages of using background music in commercial spots for IT products (Vol. 2). Vol. 2. Current Proceedings on Technology .
MLA
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Jan Němeček. Advantages of Using Background Music in Commercial Spots for IT Products. no. 0, Current Proceedings on Technology , 2012.
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