Current Proceedings on Technology

Current Proceedings on Technology

Social Commerce: The Next Generation of E-Commerce

Yazarlar: Mahdi Shadkam, James O’Hara

Cilt 3 , Sayı - , 2013 , Sayfalar -

Konular:-

Anahtar Kelimeler:Social commerce,E-commerce,Social media,Social network,E-business strategy

Özet: Social commerce can be described as commercial activities mediated by social media. The purpose of this paper is to explore the content of research on social media and business in order to clarify social commerce characteristics. Because the field of social media is underexplored, particularly from a business perspective, in this study a qualitative-exploratory methodology has been chosen. This study supports that in the future the social commerce will become a core business model of the Internet. Therefore, some directions and guidelines for retailers to use social media’s potential for improvement their business strategy is provided.

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@article{2013, title={Social Commerce: The Next Generation of E-Commerce}, volume={3}, number={0}, publisher={Current Proceedings on Technology }, author={Mahdi Shadkam, James O’Hara}, year={2013} }
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Mahdi Shadkam, James O’Hara. (2013). Social Commerce: The Next Generation of E-Commerce (Vol. 3). Vol. 3. Current Proceedings on Technology .
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Mahdi Shadkam, James O’Hara. Social Commerce: The Next Generation of E-Commerce. no. 0, Current Proceedings on Technology , 2013.
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