Current Proceedings on Technology

Yazarlar: Vaclav Zubr, Marcela Sokolova

Konular:-

Anahtar Kelimeler:Business model of innovation activities,Competitive advantage,Corporate social responsibility,Innovation projects' commercialisation,Organisation’s competitiveness.

Özet: Since the beginning of the 21st century there has been a significant change in the rules of the competitive global competition caused by the development of new technologies, changes in the functioning of social institutions and movements in the set of respected values. The paper is divided into two parts - Innovation as a competitive advantage and corporate social responsibility I, II, and it is dedicated to the changes that are induced by the high intensity of innovation activities of the participants involved in this competition and collaborating mostly in the targeted alliance - business eco-system. Innovation for the whole alliance becomes a source of otherwise inaccessible competitive advantages, and its implementation is yet to be substantially based on the business concept of the whole set of innovative activities. The competitiveness of organisations today is primarily in their ability to change their business model quickly and at the same time effectively align it with the fulfilment of social responsibility obligations.

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