Current Proceedings on Technology

Yazarlar: Jan Němeček

Konular:-

Anahtar Kelimeler:Business strategy,CRM,Customer relationship management,Information technology.

Özet: The article deals with the part of the research “Business Requirements for Information Systems” where 208 companies participated. The research was done using questionnaire survey. The focus is on Customer Relationship Management (CRM), respectively selecting criteria according to which is the CRM chosen by the small and medium-size companies. The first part of the article describes the methodology and main aims and assumptions of the research. In the methodology is described how the research was created and the composition of the sample of companies. The second part of the article describes the analysis of the evaluation criteria for the purchase of the CRM for small and medium-size companies. Small and medium-sized companies have not as much money as large companies. This is one of the reasons why was as the most important criteria identified a price of the CRM. The other specific reasons are taken from the questionnaire responses. Obtained results are presented and described in tables and graphs. At the end of the article are listed the main results of the analysis.

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