Journal La Bisecoman

Journal La Bisecoman

The Influence of Targeting Strategies on Purchasing Decisions at Maros Homemade Eating Stalls

Yazarlar: Hermawaty Remba Kasim, Hasriani Hasriani, Mahyus Mahyus

Cilt 1 , Sayı 3 , 2020 , Sayfalar 20-25

Konular:-

DOI:10.37899/journallabisecoman.v1i3.140

Anahtar Kelimeler:Targeting Strategy,Purchasing Decisions,Homemade Eating

Özet: The research aims to find out influence of targeting strategies on purchasing decisions at Maros Homemade food stalls in Maros Regency. This type of research is descriptive-quantitative research with data analysis techniques using exact science using observation, questionnaires, and documentation with data analysis techniques using multiple linear regression analysis. The results showed that: Partially targeting has a significant effect on purchasing decisions, with t count = 6.954> t table = 2.009 and a significance value of 0.000. This targeting strategy can be done by increasing the right marketing strategy and selecting targets in accordance with the target at the food stalls so that consumers are interested in making purchasing decisions.

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@article{2020, title={The Influence of Targeting Strategies on Purchasing Decisions at Maros Homemade Eating Stalls}, volume={1}, number={20–25}, publisher={Journal La Bisecoman}, author={Hermawaty Remba Kasim, Hasriani Hasriani, Mahyus Mahyus}, year={2020} }
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Hermawaty Remba Kasim, Hasriani Hasriani, Mahyus Mahyus. (2020). The Influence of Targeting Strategies on Purchasing Decisions at Maros Homemade Eating Stalls (Vol. 1). Vol. 1. Journal La Bisecoman.
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Hermawaty Remba Kasim, Hasriani Hasriani, Mahyus Mahyus. The Influence of Targeting Strategies on Purchasing Decisions at Maros Homemade Eating Stalls. no. 20–25, Journal La Bisecoman, 2020.
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