Ekonomi ve Yönetim Araştırmaları Dergisi

Yazarlar: Mehmet MARANGOZ, Nedret ERBOY

Konular:-

Anahtar Kelimeler:Entrepreneurship,Marketing,Change

Özet: Small businesses, constituent the cornerstones of today’s economy, because of their different structure and properties as far as large enterprises, in their marketing activities, as opposed to traditional marketing methods, they required to carry out the appropriate marketing activities. Entrepreneurship must be considered as an effective ability which small businesses may have. At this point, the success of small businesses depends on establish a relationship between marketing and entrepreneurship and fulfill marketing and entrepreneurial activity effectively. In this context, entrepreneurial marketing activities are a theoretical construct at the nexus between marketing and entrepreneurship. In this study, entrepreneurial marketing has explained conceptually. The purpose of this paper is to explain paradigmatic change in marketing, marketing and entrepreneurship interface and interaction between them, evolution of entrepreneurial marketing and comparison of conventional marketing and entrepreneurial marketing. The study will shed light on future studies in this area and will contribute to the literature in the field of entrepreneurial marketing

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