Ekonomi ve Yönetim Araştırmaları Dergisi

Yazarlar: Güney ÇETİN GÜRKAN, Dilek Dönmez POLAT, Tülay DEMİRALAY

Konular:-

Anahtar Kelimeler:Environmental Consciousness,Attitude of Customer’s Environmental Sensitivity,Environmentally Sensitive Accommodation Units,Structural Equation Modeling.

Özet: This study was conducted to research environmental consciousness’ effect on attitude of customer’s environmental sensitivity and intent to stay/pay more to the green hotels. 223 tourists that stay at least one time in an accommodation unit were participated in the study. The results showed that attitude of customer’s environmental sensitivity has three components as energy saving, water saving and reusability. Causality tests revealed that environmental consciousness has significant effect on all three component of attitude of customer’s environmental sensitivity. Moreover, environmental consciousness has also significant effect on intent to stay in a green hotel and pay more green hotels than non-green ones

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