Ekonomi ve Yönetim Araştırmaları Dergisi

Yazarlar: Tolga ŞENTÜRK

Konular:-

Anahtar Kelimeler:Country of origin,Country image,Country image effect models,Productcountry image,Attitude theory

Özet: The "made in effect" issue is a field that has been studied since 1960 and attracted a great deal of interest from researchers in the international marketing literature. Many models have been proposed or developed by the researchers in order to explain the effects of the country's image on product evaluations and intent to purchase. These models have been used for a certain period in describing consumer behavior, but new models have been introduced over time by identifying their deficiencies. Lately, these models have been shaped within the framework of attitude theory. In this study, a literature review has been conducted explaining the effect of country image on the basis of historical charts of models developed, and the criticisms brought to these models have been given. It has been tried to set light to the new works by emphasizing that the use of a correct research model in explaining the effect of country image should not be simply enough, also the scales measuring the components of this model should be clearly separated from each other, and the frame of such concepts as general country image, product image and product-country image should be drawn clearly in the works

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