AJIT-e: Bilişim Teknolojileri Online Dergisi
Yazarlar: Kezban TALAK
Konular:Sosyal Bilimler, Disiplinler Arası
DOI:10.5824/ajite.2021.02.007.x
Anahtar Kelimeler:Crisis Management,Organizational Resilience,Organizational Leadership,Organizational Communication
Özet: Since the virus in question directly threatens human health, it has caused the halt of all social and economic processes established in relation to human life on a global scale and the collapse of both production and consumption systems. It is not possible that this situation does not affect organizational health and organizational performance. In this context, organizations' interventions and precautions with various instruments at their disposal come into question. The crisis management understanding of the top management of businesses is included in this scope. One of the areas where top management's interventions and measures can be seen most clearly is the organizational transformation efforts towards e-commerce processes. Macro changes caused by the conditions of the crisis may require significant changes in the structure of the organization on the one hand and the way of doing business on the other. With the technological level reached today, it is seen that communication is now transitioning to a different format as an interaction. Internet-based transformation is taking place not only in organizations, but also on the basis of states, individuals and all processes in the world. It is a necessity to update organizational activities by taking into account this technology, new understandings and new lifestyles. In this context, e-commerce means an innovation, an opportunity and an update for all organizations. On the other hand, organizations abandoning their traditional processes and focusing on e-commerce or integrating e-commerce processes alongside traditional activities carry the risk of bringing along various problems within the organization. The abandonment of old and traditional processes can become a source of anxiety and discontent in senior staff. With the emergence of new workflows, the necessity of new qualifications comes to the fore. However, the organization can tend to employ more qualified personnel. Even if former / senior employees are provided with in-house training, the risk of these employees not obtaining new qualifications is a significant risk. In addition to these, the possibility of permanent disappearance of some departments and positions can be perceived by the organization public. In this framework, the organization's transition from traditional activities to e-commerce, its enthusiasm and concentration level towards e-commerce has the potential to create unrest among employees due to “innovation and uncertainty”. If this unrest spreads throughout the organization, it will be possible to talk about the phenomenon of institutional unrest. In this case, the decrease in organizational commitment and possible damages to the organizational structure and corporate brand emerges as an important risk. If the interventions to be made by the senior management in problematic areas are not effective, it may be possible to create an internal crisis environment due to internal factors. The purpose of this study is to understand the relationship between top management’s perspective on ‘Crisis Management’ and organizational resilience at the end of the process. The leading question of this study is to ask whether Managerial activities stemming from the perspective of top management towards crisis management is effective or not on organizational resilience in a turbulent environment suffering from Covid – 19 effects. The data for this study was collected from 133 franchising stores who were ‘the member units’ in a national chain-stores brand. The data of this study was analyzed by employing some regression models based on a research model. The findings show that the perspective of top management towards crisis management has meaningful and positive effects on organizational resilience. In other words, organizational resilience under crisis conditions can be explained by the factors of crisis management understanding of top management.