Doğuş Üniversitesi Dergisi

Yazarlar: Erdoğan KOÇ

Konular:-

Anahtar Kelimeler:Turkish Domestic Tourism Market,Tourist Decision - Making Process,Tourist Motives

Özet: This paper is intended to provide an analysis of the consumer behaviour in the Turkish domestic tourism market: a market still in its "infancy" in comparison with many other countries, but with substantial growth potential. Based on a number of research methods, which were triangulated, ranging from interviews both with consumers and key informants, focus group studies, to observations at travel agencies, together with an extensive literature search, the consumer decision-making process is investigated. As the research is mainly exploratory, the research methodology is inductive and it rests on qualitative techniques.

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