Doğuş Üniversitesi Dergisi

Doğuş Üniversitesi Dergisi

The Relationship between Cost Leadership Strategy, Total Quality Management Applications and Financial Performance

Yazarlar: Ali KURT, Cemal ZEHİR

Cilt 17 , Sayı 1 , 2016 , Sayfalar -

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Anahtar Kelimeler:Cost Leadership Strategy,Total Quality Management Applications,Financial Performance,Competition Strategies

Özet: Firms need to implement some competition strategies and total quality management applications to overcome the fierce competition among others. The purpose of this study is to show the relationship between cost leadership strategy, total quality management applications and firms’ financial performance with literature review and empirical analysis. 449 questionnaires were conducted to the managers of 142 big firms. The data gathered was assessed with AMOS. As a result, the relationship between cost leadership strategy, total quality management applications and firms’ financial performance has been gathered. In addition, the relationship between TQM applications and financial performance has also been gathered.

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@article{2016, title={The Relationship between Cost Leadership Strategy, Total Quality Management Applications and Financial Performance}, volume={17}, publisher={Doğuş Üniversitesi Dergisi}, author={Ali KURT, Cemal ZEHİR}, year={2016} }
APA
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Ali KURT, Cemal ZEHİR. (2016). The Relationship between Cost Leadership Strategy, Total Quality Management Applications and Financial Performance (Vol. 17). Vol. 17. Doğuş Üniversitesi Dergisi.
MLA
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Ali KURT, Cemal ZEHİR. The Relationship between Cost Leadership Strategy, Total Quality Management Applications and Financial Performance. no., Doğuş Üniversitesi Dergisi, 2016.
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