Doğuş Üniversitesi Dergisi
Yazarlar: Ebru ERDOĞAN ÇELİK, Cemal ZEHİR
Konular:-
Anahtar Kelimeler:Market Orientation,Organizational Capabilities,And Firm Performance
Özet: This paper aimed to understand how market orientation affects family business performance that can build organizational capabilities in changing and emerging market. This research is based on a survey of 840 participants from family businesses in Turkey. The findings revealed that market orientation positively contributed to organizational capabilities. Another purpose of the study is the mediating effects of organizational capabilities on the association between market orientation and firm performance. So, findings showed that entrepreneurial capability is significantly mediated. As a result, all hypotheses revealed in the research are supported.