Doğuş Üniversitesi Dergisi

Doğuş Üniversitesi Dergisi

Dynamic Rules of Action, Market Knowledge Absorptive Capacity and Firm Innovativeness: An Empirical Analysis

Yazarlar: Halit KESKİN, Hayat AYAR

Cilt 18 , Sayı 1 , 2017 , Sayfalar -

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Anahtar Kelimeler:Dynamic Rules of Action,Market Knowledge,Absorptive Capacity,Innovativeness

Özet: The concept of market knowledge absorptive capacity (AC) is one of the dynamic capabilities that a firm has which is crucial for market success of the organization. However, the effect of market knowledge AC on the firm innovativeness (i.e. product and process) and the impact of dynamic rules of action embedded in organizational structure and behaviors on this capacity is interestingly missing in the AC literature. By investigating 241 firms, this paper indicates that a) dynamic rules of action are positively associated with market knowledge AC variables, b) market knowledge AC is positively related to firm innovativeness, c) firm innovativeness is positively associated with firm performance. In addition, we show that market knowledge AC influences firm performance via firm innovativeness.

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@article{2017, title={Dynamic Rules of Action, Market Knowledge Absorptive Capacity and Firm Innovativeness: An Empirical Analysis}, volume={18}, publisher={Doğuş Üniversitesi Dergisi}, author={Halit KESKİN, Hayat AYAR}, year={2017} }
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Halit KESKİN, Hayat AYAR. (2017). Dynamic Rules of Action, Market Knowledge Absorptive Capacity and Firm Innovativeness: An Empirical Analysis (Vol. 18). Vol. 18. Doğuş Üniversitesi Dergisi.
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Halit KESKİN, Hayat AYAR. Dynamic Rules of Action, Market Knowledge Absorptive Capacity and Firm Innovativeness: An Empirical Analysis. no., Doğuş Üniversitesi Dergisi, 2017.
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