Business & Management Studies: An International Journal

Yazarlar: Esin Çavuş Genç, İlkay Karaduman, Ayşegül Özkan

Konular:-

Anahtar Kelimeler:Çevrimiçi Alışveriş,Sepeti Terk Etme Oranı,Ölçek Online Shopping,Shopping Cart Abandonment Rate,Scale

Özet: As it is known, the share of online shopping as an alternative to traditional shopping is increasing day by day. In traditional shopping, it is rare for customers to leave the products they filled in a shopping cart without buying, whereas in online shopping, four out of every five shopping baskets are abandoned. Researching and reducing the reasons for this is an important issue for both academics and businesses. This study aimed to adapt the "Shopping Cart Abandonment Rate Scale" developed by Kukar-Kinney and Close (2010) into Turkish. Analyzes were made on three different samples with a simple random sample and voluntary participants. The sample of the research consists of individuals who shop online in Turkey. Reliability analysis, frequency analysis, KFA (Exploratory Factor Analysis) and DFA (Confirmatory Factor Analysis) were used. As a result of the analysis, a scale with five factors and 17 items was obtained. The use of this scale obtained in research is considered to benefit the gap in the literature.

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