Business & Management Studies: An International Journal

Yazarlar: Buket Özoğlu, Mustafa Burak Erdemir

Konular:-

Anahtar Kelimeler:Lojistik Performans,Pazarlama Performansı,Müşteri Memnuniyeti,Yapısal Eşitlik Modeli Logistics Performance,Marketing Performance,Customer Satisfaction,Structural Equation Model

Özet: Globalization and increasing foreign trade activities have given the logistics sector strategic importance. This importance has led to developments that positively affect the costs and services of manufacturing companies. Therefore, evaluating the logistics performance of the logistics service providers (LSPs) on the marketing performance of LSPs and customer satisfaction of manufacturing companies is crucial in terms of both the country's economy and the competitiveness of the businesses. This study aims to determine the effect of logistics performance on LSPs' marketing performance of LSPs and the customer satisfaction of manufacturing companies. Four hundred data were obtained from manufacturing companies outsourcing logistics through the face-to-face survey method. A structural equation model was used in the study, and analyzes were conducted with SPSS and AMOS statistical programs. As a result, it was found that logistics performance directly affects marketing performance with a value of 0.75 and customer satisfaction with 0.38. Also, it has been determined that marketing performance has a partial mediating effect on the relationship between logistics performance and customer satisfaction.

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