Business & Management Studies: An International Journal

Yazarlar: Zafer Sayan, Hatice Çalıpınar, Erdinç Koç

Konular:-

Anahtar Kelimeler:Supply Chain Performance,Logistics,Marketing,Production,Internal Integration,Trust...More Less Tedarik Zinciri Performansı,Lojistik,Pazarlama,Üretim,İçsel Entegrasyon,Güven

Özet: Effective management of the supply chain plays an essential role in the sustainability of businesses activities. For this reason, to determine the supply chain's performance, it is essential to evaluate the supply chain integration together with the internal integration, which is a dimension of it. The purpose of this study is to examine and to determine the importance of the mediating role of the trust factor in the relationship between the internal integration between logistics, marketing and production and supply chain performance, which have common areas of responsibility within the enterprise. For this purpose, an empirical study has been conducted on medium and large scale enterprises operating in the manufacturing sector in Ankara and Istanbul. The theoretical model created was analyzed with the bootstrap method after being subjected to reliability and validity tests. According to the research results, it has been determined that the use of trust as a mediating variable has a significant and positive effect on the internal integration between logistics, marketing and production on the time-oriented performance of the supply chain. Therefore, this study is vital in showing the relationship between internal integration and supply chain performance in supply chain management studies, with trust as a mediating variable.

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