Business & Management Studies: An International Journal

Yazarlar: Zübeyir Çelik, İbrahim Aydın

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Özet: This study examines the effect of product delivery with drones on consumers' behavioural intentions in retailing. Statistical analyzes were made for 404 data collected from the participants using the online survey and experiment methods. According to the results of the one-sample t-test, product delivery with a drone has a positive and significant effect on consumers' behavioural intentions to use drones for shopping. According to the independent samples t-test, between males and females, and according to the one-way analysis of variance; among X, Y, and Z generations, there is no significant difference in consumers' behavioural intentions to use drones for shopping. According to the simple linear regression analysis, perceived innovativeness, the relative advantage of speed, functionally motivation, hedonic motivation, perceived trust, and problem awareness have a positive and significant effect on the attitude towards drone use. However, the negative impact of perceived risk on drone use is not practical. On the other hand, attitude towards drone use has a positive and significant effect on the intention to use a drone. This study successfully explains consumers' intentions to use product delivery services with a drone in retailing.

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