Business & Management Studies: An International Journal

Business & Management Studies: An International Journal

PERCEPTIONS AN APPLICATION OF SMES' CUSTOMER RELATIONSHIP MANAGEMENT IN TOKAT

Yazarlar: Yücel EROL, Turan Burak İMRE

Cilt 1 , Sayı 2 , 2013 , Sayfalar 168-186

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Özet: The purpose of the study is to reveal SMEs’ practices, perceptions and knowledge about Customer Relationship Management, determine the features that may affect the perceptions of CRM, measure the relationship between innovation, market, profit-earning capacity performances and their CRM perceptions and finally recommend suggestions for promoting themselves about it in Tokat. The study has been planned as descriptive research. Data has been obtained by survey via interviewing with managers. Sample size has been admitted as 169 firms at %5 significance level. Convenience sampling has been chosen as sampling.As a result of the research, Tokat province SMEs' have high level of CRM perceptions. But their CRM practices are deficient, exiguous and they are uneducated and anachronistic about CRM.

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@article{2013, title={PERCEPTIONS AN APPLICATION OF SMES’ CUSTOMER RELATIONSHIP MANAGEMENT IN TOKAT}, volume={1}, number={168–186}, publisher={Business & Management Studies}, author={Yücel EROL, Turan Burak İMRE}, year={2013} }
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Yücel EROL, Turan Burak İMRE. (2013). PERCEPTIONS AN APPLICATION OF SMES’ CUSTOMER RELATIONSHIP MANAGEMENT IN TOKAT (Vol. 1). Vol. 1. Business & Management Studies.
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Yücel EROL, Turan Burak İMRE. PERCEPTIONS AN APPLICATION OF SMES’ CUSTOMER RELATIONSHIP MANAGEMENT IN TOKAT. no. 168–186, Business & Management Studies, 2013.
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