Business & Management Studies: An International Journal

Business & Management Studies: An International Journal

THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY AN EMPIRICAL STUDY AT BANKING

Yazarlar: Fikret GÜMÜŞBUĞA

Cilt 3 , Sayı 1 , 2015 , Sayfalar 123-153

Konular:-

Anahtar Kelimeler:-

Özet: This study mainly focuses on customer care management and customer loyalty. Even though there are many experiential studies about customer care management and customer loyalty system, the lack of studies on customers in Karabük and Safranbolu locally, has leaded to focus on this study. Thus, this study mainly focuses on the influence of customer care treatments of banks in Karabük and Safranbolu on customer loyalty. Descriptive research type was used in the study. In this study simple random sampling method was used which is one of the probability sampling method, face to face surwey to all 726 participants was used for the study. As the result of the experiential study, the attendance and influence of customer care management and loyalty systems have been comparatively low, but it has been figured out that customer care management system influences customer loyalty level.

ATIFLAR
Atıf Yapan Eserler
Henüz Atıf Yapılmamıştır
KAYNAK GÖSTER
BibTex
KOPYALA
@article{2015, title={THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY AN EMPIRICAL STUDY AT BANKING}, volume={3}, number={123–153}, publisher={Business & Management Studies}, author={Fikret GÜMÜŞBUĞA}, year={2015} }
APA
KOPYALA
Fikret GÜMÜŞBUĞA. (2015). THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY AN EMPIRICAL STUDY AT BANKING (Vol. 3). Vol. 3. Business & Management Studies.
MLA
KOPYALA
Fikret GÜMÜŞBUĞA. THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY AN EMPIRICAL STUDY AT BANKING. no. 123–153, Business & Management Studies, 2015.
Atıf Görüntüle
PDF Görüntüle
Kaynak Görüntüle
Paylaş
Dergi Bilgileri