Business & Management Studies: An International Journal

Yazarlar: Ramazan Kurtoğlu

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Özet: Rapid developments in retailing sector bring about some ethical problems. Retailing is a faceto-face marketing activity by its nature. Thus, ethical problems in retailing directly affect consumers and consumer reactions turn directly to retailers. Therefore, defining and solving the ethical problems in retailing is an important issue for retailers. The main purpose of this study is to identify the food and clothing retailers’ perspective about ethical purchase decision making process and their evaluations on this subject. Beside this, identifying the differences of these evaluations in terms of the demographic characteristics of retailers is another objective of this study. Findings show that retailers generally approve ethical behaviors and disapprove unethical behaviors. In addition, evaluations of retailers differ in terms of some demographic characteristics. Results of the study also show that retailers are sensitive about unethical actions and behaviors and they believe that all the retailers must act according to ethical principles.

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