Business & Management Studies: An International Journal

Business & Management Studies: An International Journal

THE DEVELOPMENT PROCESS OF CONSUMER CULTURE AND THE ROLE OF TELEVISION PROGRAMS: A FOCUS GROUP STUDY

Yazarlar: Hazan YILMAZ, Aslı Elif AYDIN

Cilt 5 , Sayı 1 , 2017 , Sayfalar 131-146

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Özet: The main objective of this study is to examine the impact of the worldwide cultural transformation process on consumption practices. Driven by factors like capitalism and globalization, consumer culture is also progressed in Turkey, which prolifarated the desire to consume through the television. This research employs focus group study methodology in order to investigate the influence of tv programs on individuals’ consumption behavior. Findings demonstrate that the tv program that is selected as the matter of discussion for the focus group, enhanced the consumption propensity of the participants.

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@article{2017, title={THE DEVELOPMENT PROCESS OF CONSUMER CULTURE AND THE ROLE OF TELEVISION PROGRAMS: A FOCUS GROUP STUDY}, volume={5}, number={131–146}, publisher={Business & Management Studies}, author={Hazan YILMAZ, Aslı Elif AYDIN}, year={2017} }
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Hazan YILMAZ, Aslı Elif AYDIN. (2017). THE DEVELOPMENT PROCESS OF CONSUMER CULTURE AND THE ROLE OF TELEVISION PROGRAMS: A FOCUS GROUP STUDY (Vol. 5). Vol. 5. Business & Management Studies.
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Hazan YILMAZ, Aslı Elif AYDIN. THE DEVELOPMENT PROCESS OF CONSUMER CULTURE AND THE ROLE OF TELEVISION PROGRAMS: A FOCUS GROUP STUDY. no. 131–146, Business & Management Studies, 2017.
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