Business & Management Studies: An International Journal

Yazarlar: Tülay YENİÇERİ, B. Dilek ÖZBEZEK

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Özet: The main purpose of this study is to examine the decision-making styles of Syrian refugees and to determine whether their level of Education differentiates their buying decision-making style. For this purpose, data was collected from 644 Syrian consumers living in Kilis city center by survey.  In the study, consumer purchasing decision styles are evaluated within the framework of perfectionistic-high quality conscious, novelty-fashion conscious, confused by overchoice, price conscious, brand conscious, impulsive-careless, recreational, hedonistic and habitual, brand-loyal consumers. Factor analysis and one-way variance (ANOVA) analyses were performed on the data obtained within the scope of the study and the study hypothesis was tested.   According to the results of ANOVA analysis, which was applied to test the study hypothesis, it was determined that Syrian consumers have different decision-making methods according to their level of education.

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